There has always been a sector of the internet that cannot be indexed by the search engines. And if it isn’t indexed and ranked, then that page will just be ignored. This article explores the new invisible web that is being created by mobile.
It’s been about a decade now since marketers woke up to the reality of the deep “invisible Web” – that mass of dynamic content search engines couldn’t see, index, or associate with keyword search.
Remember the days when engines bragged about how many pages they indexed? Seems like forever ago. Search was new, the sitemap protocol didn’t exist, and achieving indexation through URL manipulation alone was basically enough to be a competitive edge.
Those days are long gone – search engines, marketers, and site architecture have all arguably overcome basic visibility challenges. And yet, for different reasons, there is a new invisible Web emerging – the mobile Internet.
In this and upcoming columns, I’ll explore this new invisible Web, and what I think it means for mobile search, social, and app marketers to once again focus on making content visible.
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